浅谈商标名称的翻译

A Brief Discussion on the Translation of Brand Names

经济全球化的快速发展给予中国与世界各国商品交流的机会,越来越多的国际知名品牌进驻中国市场。为了更好地促进交流,商标翻译成了其中不可或缺的一部分。本文就英语商标的语言特点、英语商标翻译的原则,以及英语商标翻译的常用方法三个方面进行简单的探讨。

The rapid development of economic globalization creates more chances for China to communicate with other countries, and an increasing number of international famous brands enter the Chinese market. To promote international communication, brand translation has become an inevitable part. Therefore, this paper makes a brief discussion on the language characteristics of brands, the principles of English brand translation, and the common methods of English brand translation.