个体视角的绿色创新行为路径:知识共享的调节效应

Path of Green Innovation Behavior from the Perspective of Individual: The Moderating Role of Knowledge Sharing

基于计划行为理论框架,通过结构方程模型分析和检验绿色创新行为态度、主观规范、感知行为控制对个体绿色创新意愿的作用关系,同时在绿色创新意愿与绿色创新行为间引入知识共享调节变量。研究结果显示:(1)绿色创新行为内生态度、外生态度、指令性规范、绿色创新控制力对个体绿色创新意愿均表现出显著的正向影响作用,而示范性规范、自我效能感对绿色创新意愿未表现出显著的影响作用;(2)知识共享对绿色创新意愿向个体绿色创新行为转化过程中的调节作用,主要体现在隐性知识共享,而且当隐性知识共享的水平较高时,对个体绿色创新意愿向绿色创新行为转化具有较强的正向调节作用。

By adopting theory of planned behavior and through analyzing structural equation model, this article aims to figure out the influence of attitude, subjective norm and perceived behavior control on researchers＇ green innovative intention. Meanwhile, through applying knowledge sharing hierarchy regression analysis. The results indicate that：（1） Endogenous attitude, exogenous attitude, and injunctive norm of green innovative behavior and as well as control ability of green innovation have a remarkably positive impact on green innovative intention, while descriptive norm and self-efficacy have no significant impact on green innovative intention.（2） On the other hand, in the transition of green innovative intention to green innovative behavior, tacit knowledge commons plays the main regulating role. When the level of knowledge commons is high, it has strong positive adjustment for the transition of researchers＇ green innovative intention to green innovative behavior. The results of this research can provide enterprises and government with constructive suggestions about the management of researchers＇ innovative behavior.