摘要
Far from the early twentieth century, film and television animation has been born a hundred years, from the advent of China’s , rst cartoon has more than 80 years ago. In this century, film and television animation has gone from the prototype to a more mature process, as an independent art increasingly accepted by people. The rapid development of commercial promotion of the diversity of film and television animation art on the shape and innovation in film and television animation art continues to mature at the same time and the importance of this element art style is increasingly valued by people. Modern era media changes so that the human mode of transmission has undergone tremendous changes in human culture spread from traditional newspapers and magazines, radio and television to the Internet-based technology, 3G mobile communications computer digital technology, mobile phones, digital TV, mobile media and other new means of communication. New media and traditional media collision combined the traditional artistic creation and spread has undergone tremendous changes, the aesthetic is also produced corresponding changes occur aesthetic features such as a virtual, interactive, nonlinear, fragmented, and so on. Animation Art, for example, the traditional art of animation and new media, said co-constitute a new paradigm of animation art aesthetics： it is both the traditional animation update and use more of the traditional animation expansion and beyond.
