摘要
以"多看阅读"电子书平台为例,通过网络数据爬取的方法调查了制作成本、电子书价格与相应的纸质书价格比对用户购买电子书的影响,证明成本因素对电子书价格影响不显著,电子书价格与与其对应的纸质书价格比会影响电子书销量,而且电子书定价存在一个合理区间,价格在此区间的电子书拥有较大的销量。在此基础上对电子书定价提出建议:不同主题类别的电子书应采取不同的定价,同一主题的电子书应采取分级定价,电子书定价应在合理区间。
Internet data crawling technology is used to gather data and statistical approach was adopted to analyze the influence of the cost of making e-books,the price of e-books and the ratio of e-book price to printed book price of the same title on the demand of the e-books.The research results showed that：1）the cost of making e-books has little influence on their prices while the ratio of e-book price to printed book price of the same title affects the demand of e-books;2）there is a rational prizing zone for e-books,only prizing in the zone,will publishers/platforms get reasonable profit.Base on the empirical research,suggestions are proposed：e-books of different subject should adopt discrimination pricing strategy to price e-book in a rational zone and e-books of the same subject should pricing at different levels.
出处
《信息资源管理学报》
CSSCI
2017年第1期89-96,共8页
Journal of Information Resources Management
