媒介融合环境下国家领导人形象塑造——以习近平为例

On the Image-buliding of State Leaders in Media Convergence

在新媒体快速发展、媒介迅速融合的时代,传播方式持续地改变,这推动着政治聚焦点的转变,而国家领导人的形象在这样的背景下便受到更加广泛的关注。而这传统媒介因为其本身的主观性、非全面性和线性的特征,并不能全方位地展现国家领导人的多样魅力,反而为其披上神秘的色彩。国家领导人形象的塑造要适应时代的潮流,不能仅仅依赖传统纸媒、广播和电视,也要利用好网络、移动端如手机等新媒介,要采取多种媒介相结合的宣传方式,要做到整合所有的媒介资源,实现多媒介结合运用的日常化。

Nowadays, thanks to um, the political focus has changed the advancement of new media and the rapid amalgamation of different medisignificantly. Against this backdrop, public has paid more attention on the image of national leaders. In constructing the image of the national leaders in the media convergence environment, we should innovate the communication means, integrate the medium resource and realize the routinization of multimedia application.