从当下流行语看我国话语体系的建设、传播与创新——基于对2012—2016年年度流行语的考察

On the Construction, Communication and Innovation of Domestic Discourse System from the Perspective of Current Catchwords: A Study of the Yearly Catchwords Between 2012 and 2016

近年来,当下流行语作为社会文化的产物,其迅猛发展对我国话语传播模式和政策议程设置产生了革命性的挑战,话语体系的传播同样面临考验,主要表现为自由的话语内容需求挑战严谨规范的话语理论、对话表达多元化需求挑战传播方式一元化、个性化的休闲生活挑战庄重正式的话语形象等。进一步增强话语体系传播的有效性,就要实现从传播理念、表达策略、中国化的话语内涵等方面的转变,这是突破当下话语体系面临挑战的新思路。

In recent years, the rapid development of catchwords as the product of social cultures, have imposed revolutionary challenges to domestic discourse spreading and agenda for related policies. The communication of discourse system is similarly confronted with challenges.The requirement of liberal and lively discourse challenges the political supply of strict and standardized contents, the expressive demand for multilateral conversation defies monologue broadcasting, and that for leisured personality betrays formal and solemn figures. Reinforcing the effective communication of discourse system shall rely on changes in communication thoughts, expression strategies and Sinicized contents. It is sure to be a new outline for conquering the challenges.