河南省粮油产品销售渠道优化问题探析

The Analysis of Grain and oil products marketing channel Optimization in Henan province

本文着重探讨当前河南省粮油产品销售渠道的现状,进一步分析河南省粮油产品销售渠道存在的问题,主要包括粮油产品销售成本偏高、销售渠道主体组织化程度偏低、销售渠道的可控性偏弱等,并有针对性地提出优化河南省粮油产品销售渠道的对策建议,以期达到提升河南省粮油产品行业整体销售能力的目的。

This paper discusses the current status of grain and oil products sales channels in Henan province and analysis some problems about sales channels, which mainly including the cost of sales on the high side, the lowing of grain and oil products sales channels subject organization degree and the weak controllability of sales channels, it also puts forward suggestions on optimization of the grain and oil products sales channels in Henan province in order to achieve the purpose of improving the capacity of Henan province grain and oil products industry as a whole sales.