酒类电商“双十一”巨亏动机探析

Analysis of the Liquor Business the Huge Loss of Motivation in Shopping Carnival

近年来,电子商务购物模式引领消费方式的变化,电商企业和消费者在短时间内发生巨额的交易,引起社会各界的关注。酒类电商在"双十一"销售活动中获取了巨额的销售收入的同时,也产生了巨额的亏损,本文重点探析了酒类电商企业在"双十一"期间巨额销售额下巨额亏损的动机。

In recent years,e-commerce shopping patterns lead to changes in the way of consumption,business enterprises and consumers in a short period of time a huge deal,causing concern to the community.The liquor business to obtain huge sales income at the same time in the＂double eleven＂sales activities,also produced huge losses,this paper focuses on the analysis of the liquor business enterprise in the＂huge losses double eleven＂huge sales motivation.