服务营销——百果园成功之道

Service Marketing-- the success of Baiguoyuan

百果园历经十几年的发展,成为目前国内最大的水果连锁经营企业,服务营销体系的建设在其中功不可没,公司非常重视人力资源的储备、培养和发展,在门店的环境设计、信息沟通、价格体系的有形展示上独具匠心,同时,公司非常注重顾客的参与体验和标准化服务流程建设,这些都有利的提升了顾客对百果园的满意度和忠诚度。

Baiguoyuan,after ten years of development,has become currently the largest fruit chain business enterprise,service marketing system construction in which contributed,the company attaches great importance to the reserves of human resources,training and development,originality in a tangible demonstration of the store environment design,information communication,price system,at the same time,the company attaches great importance to customer participation experience and standardized service processes of construction.These are favorable enhance the customer satisfaction and loyalty of Baiguoyuan.