论社会触动机制的逻辑生成及其社会价值

A Study on the Logic of Generating and Multiple Value of Social Touch Mechanism

社会触动是指具有社会属性的人在社会活动中所产生的情感"触动"。正面社会触动的生成逻辑是"趋同",即外在的活动(刺激)与触动对象内心的情感(经历或欲求)具有某些相同特征;反面社会触动的生成逻辑是"避同",即触动对象内心要尽力避免发生与外在的活动(刺激)相同或相似的结果。正面社会触动要多"求同",目的是"求同利";反面社会触动要力"避同",目的是"避同害"。正反触动机制结合使用效果更佳。社会触动机制可用西方社会说服理论加以观照和解释。社会触动机制还具有广泛的社会价值,如微观上对于打造和谐的人际关系、中观上对于推进城乡一体化发展、宏观上对于促进和谐中国建设等,均具有非常重要的指导意义。

Social touch refers to the emotional behavior of people with social attributes in social activities. The logic of positive touch is convergence. Namely there are some common characteristics between the external activities （stimulus） and the inner emotion（ experience or desire） in somebody. The logic of negative touch is ＂avoiding the same＂. That is to say, what somebody try one＇ s best to avoid is the same or similar results from the outer activities （stimulus）. Positive social touch is to ＂seeking more common ground＂. And the purpose is to ＂seek common bene- fit＂. Negative social touch is to ＂trying hard to avoid the same＂. And the purpose is to ＂avoiding the same harm＂. The positive and negative touching mechanism have better effects if been used combined. The social touching mechanism can be explained by the theory of social persuasion. The social touching mechanism also has a wide social value. For example, it is helpful to build a harmonious interpersonal relationship in micro - level ; It is helpful to promote the development of urban and rural integration in meso - level. And it is also helpful to build a harmonious China in macro -level.