摘要
当绝大多数创业者前仆后继在一二线城市血拼的时候,他却将战场选在了三四线城市,8年时间做出7个品牌。在中国,想做成一个品牌到底有多难？越到年底,很多人回答这个问题时心里越没底。只要留意,网络上总能看到各种品牌的＂死亡名单＂,电商、服装、化妆品各行各业不一而足。但有位创业者却让人眼前一亮。他叫马英尧,是位＂80后＂。当绝大多数创业者前仆后继在一二线城市血拼的时候,马英尧却将战场选在了三四线城市——花了8年时间,在很多人认为不适合连锁酒店成长的三四线城市,做出了7个品牌。
How tough it is to build up a brand in China? People can see the "kill list" on the internet of various brands,from online retailers,clothing to cosmetics industry,etc.However,there is one impressive entrepreneur Ma Yingyao who set up his career in the third and fourth line cities,where the chain hotel business is not considered to be a wise choice.Finally he has spent 8 years to build up 7 brands with success.
出处
《支点》
2017年第2期78-81,7,共4页
PIVOT
