熊彼特创新理论视阈下的中国媒介融合路径危机

The Path Crisis of Chinese Media Convergence: From the Perspective of Schumpeter's Innovation Theory

源于业界土壤的不同,中国与西方的媒介融合研究存在研究视角的显著差异。"以传统媒体为起点"是我国媒介融合研究的最大特征,也决定了中国式媒介融合实践的行动与愿景。本文从中国传媒改革的大背景出发,重新审视了中国式媒介融合的历史进程,分析了目前我国媒介融合理论和实践的路径危机,并提出用熊彼特的创新理论来重塑中国式媒介融合的实践框架。

Because of the different background of the media industry, there is a significant difference in the perspective of media convergence research between China and the West. Taking traditional media as the starting point is the most important characteristic of Chinese media convergence study, which also determines its practical action and vision. Based on the background of the media reform in China, this paper re-examines the historical process of Chinese media convergence, and analyzes the theoretical and practical path crisis of Chinese media convergence. Moreover, it suggests applying Schumpeter's innovation theory to reshape the practical framework of Chinese media convergence.