雷州半岛石狗文化旅游资源创新开发探析

Innovative Development of Stone Dog Cultural Tourism Resources in Leizhou Peninsula

雷州石狗历史悠久,是雷州半岛民俗文化的经典代表之一,却深藏闺中,鲜为人知.通过调查问卷方式以及对雷州半岛石狗文化旅游资源的评价分析,发现其开发中存在知名度低、服务不到位、缺乏规划等问题.鉴于此,提出了雷州石狗文化旅游资源创新开发的若干对策:规划好旅游交通,完善基础设施;保护和大力宣传石狗文化;打造石狗文化品牌;开发石狗文化旅游产品等.以期科学合理地利用雷州石狗文化旅游资源,突破发展瓶颈,迈向新的发展台阶.

Leizhou stone dogs is one of the most classic symbols of folk culture in Leizhou Peninsula. It has a long history, owns a unique appearance and rich meanings. Based on the questionnaire and the evaluation analysis of the tourist resource of stone dogs in Leizhou Peninsula, we find that it is of low reputation, insufficient service, and inadequate planning in the development. Some recommendations are provided ： to properly plan tourist transport system and to improve infrastructure; to protect and promote stone dog cu ltu re; to build the cultural brand of stone dog; to develop stone dog cultural tourist products etc. We hope that the stone dog cultural tourist resource can bescientifically and reasonably used to break the development bottleneck and embark on a new stage.