媒体关注与公司盈余管理行为研究

On Media Attention and Earnings Management Behavior

以我国A股主板上市公司2008-2014年数据为样本,从盈余管理的视角研究媒体关注的治理能力,并进一步考察媒体报道中有关财务方面的报道和非财务方面的报道对公司盈余管理的不同影响。研究发现:媒体关注度越高,越能够抑制公司的盈余管理;相对于财务方面的媒体报道,非财务方面的媒体报道对公司盈余管理的影响不显著。文章的研究成果为目前发展媒体作为公司信息中介机构以及发挥其信息传播作用提供数据支持,并为监管部门规范媒体报道信息和创造良好的资本市场环境提供相关建议。

Based on the data of Chinese A-share listed companies from 2008 to 2014, from the perspective of earnings management to study the governance capability of the media attention with a further investigation into different influences between the financial information and the non-financial information on the media coverage, the findings of the study show that the higher level of the media attention, the more powerful of the controlling the earning management,compared with the media coverage from the financial perspective, the non-financial coverage influence on the earnings management is non-significant. The research achievements can not only pro-vide data support to the development of media and dissemination of information, but also will it make the super-vision department regulate the media coverage and provide some relevant suggestions for the capital market.