摘要
以多模态符号学理论为基础,采用费尔克劳的批评话语三维分析法,以2015年China Daily有关非洲新闻报道和图片为分析语料,从文字和视觉符号研究中国对非洲新闻报道的主题和话语策略,探讨中国对非洲新闻报道所包含的社会含义。研究发现,2015年China Daily对非洲新闻报道着重围绕"中非合作与发展"这个主题,表明中国政府重视中非关系,真诚地希望帮助非洲各国快速发展,展示了中国爱好和平,谋求国际合作与发展的国家形象。研究也发现China Daily在文字和视觉符号资源运用方面深受中国传统儒家文化的影响,在吸引普通非洲民众方面做得不够,需要充分认识我国和非洲国家政治、经济和文化上的差异,努力探索非洲国家普通民众的需求,提升中国在非洲的国际话语权及影响力。
By using Multimodal Semiotic theory and Fairclough's Three-Dimensional method,this paper takes the news reports and the attached photos of Africa published in China Daily in 2015 as data to study the reporting theme and discourse strategies of China Daily from both verbal and visual resources. The purpose is to reveal the social meanings of China's media coverage of Africa. It finds that the theme of Africa mainly focuses on 'China-Africa cooperation and development',which not only shows the Chinese government's emphasis on Sino-Africa relations and its genuine help to African countries,but also presents China as a peace-loving country seeking for international development. It also finds that China Daily has been deeply influenced by the traditional Chinese Confucian culture in the use of verbal and visual resources,which makes its coverage not so attractive to ordinary African people. It is vital for China Daily to fully understand the political,economic and cultural differences between China and African countries and makes efforts to explore the needs of ordinary African people,and thus to enhance China's international discourse power and impact.
基金
浙江省社会科学界联合会课题(2012N002)
关键词
多模态符号学
批评话语
符号资源
词汇场
表征参与者
社会含义
multimodal semiotics
critical discourse
semiotic resources
lexical field
represented participant
social meanings