贵州民营实体书店经营问题研究

Study on the Management of Private Entity Bookstore in

近几年来,众多民营实体书店在面对互联网浪潮的冲击下纷纷倒闭搬迁,民营实体书店要在这种危机下生存并取得良好成绩,需要多方面的支持。本文以贵州省为例,进一步了解贵州民营实体书店经营现状,并通过问卷调查和实地访问等研究方法,结合国内外实体书店的经营实例来分析民营实体书店陷入困境的原因,并在体验营销,经济外部性等相关理论的基础上为贵州民营实体书店未来发展提供一些建议。

In recent years, a large number of private entities bookstore in the face of the impact of the wave of the Internet have closed down the relocation of private entities bookstore to survive in this crisis and achieved good results, need many support. In this paper, Guizhou Province, for example, to further understand the status quo of private entities in Guizhou bookstore business, and through questionnaires and field visits and other research methods, combined with domestic and foreign entities operating examples of the bookstore to analyze the reasons for the difficulties of private entities bookstore and experience marketing, Economic externalities and other related theories on the basis of Guizhou private entity bookstore to provide some suggestions for future development.