俄罗斯职业体育发展再思考

Thoughts on the development of professional sports in Russia

运用文献资料法、访谈考察法对俄罗斯近期职业体育资金来源问题进行观察和思考,探寻职业体育发展规律,找寻我国职业体育发展方向。25年的俄罗斯职业体育发展资金来源仍然主要是赞助和捐助形式,国家(政府、国企)同样给予职业体育诸多资金投入。俄罗斯职业体育竞赛表演本身的门票收入、电视转播等收入不很明显,企业的赞助目的大多并不体现在追求观众上座率等问题上,而是瞄中隐藏其背后的利益。西方式职业体育发展是我们的应然发展目标,然而现阶段一味走西方式的职业体育发展道路并不适合中、俄等国,应从考察社会宏观环境和现实需要来看待职业体育的发展,跳出纯西方经济学范畴;现阶段,我国职业体育的发展还需要国家力量的帮助。

by using the method of literature and interview, this study was conducted to observe and think about the source of professional sports funds in Russia in the near future, so as to explore the law of the development of professional sports, and to find out the direction of the development of pro- fessional sports in China. 25 years of Russian professional sports development funding is still mainly in the form of sponsorship and donations, the state （ government, state-owned enterprises） also give professional sports a lot of investment funds. Russian professional sports competitions of ticket sales, television performances and other income is not very obvious, corporate sponsorship to mostly does not reflect the in pursuit of the attendance rate, but aim to hide the underlying interest. Western the development of professional sports is we ought to be development target, then at this stage seems to be blindly go western professional sports development road is not suitable for China, Russia and oth- er countries, should examine social macro environment and the practical needs to look at the devel- opment of professional sports, out of pure western economics category ; at the present stage, the de- velopment of professional sports in China still need to the help of the power of the state.