“药都”亳州养生文化对外传播的策略研究

Diffusion Strateges in Health-preserving Culture of Bozhou

亳州市中药养生文化的对外传播存在着诸多问题,如宣传与推介"养生亳州"的内容匮乏、形式单薄;传播媒介缺失及养生品牌创新不足等。针对这些问题提出了几点策略,如形成"药都"特色的中药养生文化资料体系、注重中药养生产业链培养与养生品牌的创新、拓宽"养生亳州"多途径、立体化宣传推广渠道以及构建亳州养生文化翻译资源库等。

In Bozhou some problems have been existed in propagandizing health - preserving culture. For example ： less propagandizing contents, the lack of propagandizing medias and weak brands, which already effect to rebuild the city brand. Therefore, the following measures should be taken： to redefine the brand of ＂health - preserving Bozhou＂, to complete the cultural system of health preserving, to cultivate the new industrial chain and product brand, to expand multiple propaganda means and to construct the translation resource storage of health - oreserving culture.