农副产品品牌建设的思考

Reflections on Brand Building of Agricultural Products

随着市场竞争的不断激烈,农产品市场的竞争压力也在不断增加。品牌建设不仅能树立良好的企业形象,还能促进经济的发展,农副产品也是如此。为进一步推动农副产品的发展,促进农村经济建设,本文简要分析农副产品品牌建设过程中存在的问题,并针对这些问题给出具体的解决措施,以促进农副产品品牌的建设与发展。

With the fierce competition in the market, agricultural market competition is also increasing. Brand building can not only establish a good corporate image, but also to promote economic development, agricultural and sideline products as well. In order to further promote the development of agricultural and sideline products, promote rural economic construction. In this paper, the problems in the process of brand building of agricultural and sideline products are briefly analyzed, and the concrete solutions are given aiming at these problems so as to promote the construction and development of agricultural and sideline products brand.