摘要
数字化大时代背景下,标志更加直观方能有效地向用户传达企业信息.而扁平化设计风格的出现,正符合当今标志设计追求简练、概括、明快、突出传达主要信息的设计方式.论述了扁平化设计的概念,并将标志设计与扁平化设计相结合,深度探析了扁平化设计风格加入标志设计的优势,探索"不一样"的扁平化设计.
In the era of digitalization,markings need to be more intuitive and effective to convey information to the users.The flatness in design style embodies today’s logo design pursuit of being concise,inclustive and clear,highlighting the main message to convey the design.This paper discusses the concept of flat design,and the combination of logo design and flat design,applying the flat design style to the logo design.
出处
《安徽工程大学学报》
CAS
2016年第6期41-45,共5页
Journal of Anhui Polytechnic University
