新媒体环境下高校辅导员舆情引导工作的路径探析

Exploration of the Guidance Solutions to College Public Opinions under the New Media Environment

新媒体技术的快速发展,让信息传播变得更加迅速,人们获取信息的渠道也愈来愈丰富。然而,高速、海量的信息也正在悄然改变着高校的舆情传播方式,这给高校的舆情引导工作带来了新的压力和挑战。在当前的时代背景下,辅导员需要掌握新媒体环境的特点,并利用新媒体的优势,有效地探索高校舆情引导路径,建立舆情引导的长效机制。

With the rapid development of the new media technology, the traditional mode of public opinion guidance in colleges has been changed, which makes the access to information become increas- ingly comprehensive and convenient. Meanwhile, the information is also becoming more and more di- versified and complex. Under this situation, college counselors are facing much more pressures and challenges as far as their work of public opinion guidance is concerned. This paper advises that col- lege counselors should grasp the features of the current media environment and take advantage of it to promote the capability of public opinion guidance in colleges, and then establish a long - term mecha- nism in this regard.