模因论视角下的汉语新闻标题仿拟现象

Parody in News Titles under the Perspective of Memetics

仿拟是近年来在汉语新闻特别是标题中备受青睐的修辞格之一。从模因论的视角看,仿拟这种仿旧拟新的语言变异现象,本质上也是一种典型的语言模因现象,两者有许多共通之处:都是在现有的语言形式基础上,通过模仿,形成新的语言形式,并最终实现语言的复制和传播。

In recent years, parody, as oneof the most active figures of Speech, is more and more favored, especially in Chinese news titles. From the perspective of Memetics, parody, as a language variation phenomenon, is also a kind of typical phenomenon of language meme. In essence, they have a 10t in common ： Based on the existing form of language, they both form new ones by imitating, and eventually implement ianguage＇ s reproduction and transmission. This paper attempts to analyze parody＇ s formation and meme＇ s transmission in Chinese news title from the viewpoint of Memetics.