微传播环境下的高校阅读推广策略研究

Research on University's Reading Promotion Strategy Under Environment of Micro Communication

[目的/意义]探讨微传播环境下高校阅读推广的策略。[方法/过程]分析微传播的影响力和由此引起的阅读危机;结合新媒体环境中高校读者的阅读特点,探讨微传播环境下高校阅读推广的发展趋势及策略。[结果/结论]高校图书馆在阅读推广上承担着新媒体使用引导、资源筛选、阅读活动推广、技术支撑、服务等重要作用,现阶段应结合新媒体、利用微传播、发挥自身职能、提升服务质量、优化阅读环境、加强阅读引导,做好全方位的阅读推广工作。

[Purpose/significance]The paper is to explore strategies for university＇s reading promotion under the environment of micro communication. [Method/process]The paper analyzes influences of micro communication and the resulting reading crisis; bases on reading characteristics of university＇s readers in the environment of new media, to explore the development trends and strategies for university＇s reading promotion under the environment of micro communication. [Result/conclusion]University library takes important role in reading promotion, including guide of new media use, resources selection, promotion of reading activity, technical support, service and other important function; at the present stage university library should combine with new media, use micro communication, exert own function, improve service quality, optimize reading environment, and strengthen reading guidance, to do a good job in allaround reading promotion.