青春版《牡丹亭》“传奇”——新媒体热捧出的媒介奇观

Legend of the Youth Version of the Peony Pavilion——A Media Spectacle brought by the New Media

新媒体的浪潮将以昆曲为代表的中国传统文化冲击到一个"尴尬"境地,但也为其创新带来了契机。昆曲青春版《牡丹亭》借助新媒体技术的宣传和推广在广大青年受众群、戏曲界及文化界中都引起了较大的反响,以致于众多戏曲的创演团体纷纷效仿。一时之间在新媒体平台上形成了以"昆曲热潮"为整体表现的媒介奇观现象。通过对这一奇观现象的传播学解读,对新媒体时代的传统昆曲艺术走出当下发展困境的探索当有启示价值。

Though the wave of the new media has put traditional Chinese culture which is represented by Kunqu opera into an awkward situation, it also brings some opportunities for the cultural innovation. Through the promotion and publication of the new media technology, the youth version of the Peony Pavilion, one of the Ktmqu operas, has received so great repercussions from the mass youth groups, opera circles and cultural communities that numerous op- era troupes are following suit. A media spectacle performed as ＂Kunqu opera boom＂ has been formed on the new media platform. Through the communication study on this spectacle, it will be valuable for the traditional art of Kun- qu opera to solve the present development plight in this new media times.