摘要
当前裕固族原生态民歌的电视传播存在节目类型单一、文化功能弱、商业化价值观念渗入等问题。可通过创办品牌化民歌节目、培养受众兴趣和引导电视媒体价值观等方式,来拓展裕固族原生态民歌电视媒体传播的现实空间。
The TV programs that currently play folk songs of Yugu people have the problems of being mo-notonous, without solid cultural foundation and heavily commercialized. Methods, such as creating special programs of folk songs, cultivating the audience＇ s interest in folk songs and orienting TV＇ s media value,should be taken to promote the dissemination of the folk songs of Yugu people.
出处
《兰州大学学报（社会科学版）》
CSSCI
北大核心
2017年第1期132-136,共5页
Journal of Lanzhou University（Social Sciences）
基金
2016年甘肃省社科规划项目"裕固族视觉识别符号的活态保护与传播研究"(YB027)
关键词
裕固族原生态民歌
电视传播
传播效果
电视节目
受众
original folk songs of Yugu people
dissemination on TV
the effect of dissemination
TV pro-grams
audience
