高校危机传播的舆论引导策略研究

Research on the Strategy of Public Opinion Guidance in Crisis Communication at Colleges and Universities

随着改革开放的深入,我国正步入社会转型期,各种社会矛盾和敏感问题也呈现多发态势。在应对危机传播的过程中,高校舆论引导的效能不仅对其自身发展至关重要,也影响着整个社会的和谐稳定。高校应坚持"以人为本",通过健全舆论引导机制、构建舆论互动模式、营造和谐包容的舆论环境等多项措施,正确、有效地引导舆论,转危为安,化"危"为"机"。

With deepening of reform and opening up,China has entered a period of social transition and various social contradictions and sensitive issues take on multiple trends. In the process of dealing with crisis communication,the effectiveness of the guidance of public opinion is not only essential to the development of these colleges and universities,but also relates to the harmony and stability of the whole society. Colleges and universities should adhere to the 'people- oriented'principle correctly and effectively guide public opinion,turning'danger'to'opportunity'through improving the mechanism of public opinion guidance,constructing an interactive mode of public opinion,and creating a harmonious and inclusive public opinion environment.