中国互联网保险销售平台的发展研究

随着互联网和保险的融合加深,互联网保险销售平台体系也逐渐形成。在分析我国互联网保险销售平台保费收入、渠道结构、业务结构及主要销售模式的基础上,提出了互联网保险销售平台发展中存在的平台定位、网销险种结构、产品质量及服务等多方面的问题和原因。并结合我国国情,为进一步发展互联网保险销售平台提出相关建议。

With the further integration of Internet and insurance, Internet insurance sales platform system is gradually built up. Based on the analysis of premium income, the channel structure, business structure and main sales models of Internet Insurance sales platform, this paper puts forward problems existing in the development of Internet insurance sales platform, which includes platform targeting, net- work marketing insurance structure, product quality and services. Then combined with China＇s national conditions, some suggestions for the further development of the Internet insurance sales platform are proposed.