“互联网+”背景下福建纺织服装行业虚拟产业集群构建

Research on the Strategies of Building Virtual Industry Cluster for Fujian Textile and Clothing Industry under the Background of Internet+

目前,福建纺织服装行业正面临国内外市场环境的巨大压力,而"互联网+"为其未来的发展开辟了一条新路。在"互联网+"背景下,福建纺织服装行业通过构建虚拟产业集群来突破发展瓶颈,提高自身的创新能力,增强竞争优势。福建纺织服装行业可以依托现有基础,构建虚拟产业集群的对策:正确识别市场机会;选择合适的合作伙伴;设计合理的结构和促进集群的动态更新。通过构建行业的虚拟产业集群,打造基于统一平台、以消费者为主导、各成员紧密联系的生态系统,使福建纺织服装行业在"互联网+"背景下不断发展壮大。

Fujian textile and clothing industry faces a serious threat to environment at home and abroad, Internet ＋ opens up a new road for its future development. Under the background of Internet ＋, Fujian textile and clothing industry construct virtual industry cluster to breakthrough development bottleneck, improve their innovation ability and enhance the competitive advantage. Relying on the existing basis, put forward countermeasures for Fujian textile and clothing industry in constructing the virtual industry cluster：identify market opportunities correctly; choosing the right partners; design of reasonable structure and promote cluster dynamic update. By constructing the virtual industry cluster, build ecological system which base on the unified platform, dominated by consumers, link to the members closely, the Fujian textile and clothing industry will gain continuous development under the background of Internet ＋.