陕西文化产业发展与城市品牌形象的双向提升策略

Strategies for Improving Culture Industry Development and City Brand Image

陕西具有优越的历史文化资源和独特的文化软实力,在影视、文学、音乐、戏曲、美术等领域都有重要影响,这是发展西安文化产业与塑造城市品牌形象的要素,是文化软实力的全方位体现。挖掘陕西文化产业发展特色并提出创新策略,探索它对陕西城市品牌形象的影响与提升。

Enjoying tremendous history and culture resources,and its special cultural soft power,Shaanxi has played a significant part in film,literature,music,drama,arts and other cultural fields. All these are significant elements in developing culture industry and cultivating city brand image,which can also completely reflect the cultural soft power. This study attempted to explore the characteristics of Shaanxi culture industry and present innovation strategies to improve city brand image.