文化绿色发展若干问题研究

The Study on Some Problems of Cultural Green Development

文化绿色发展就是要遵循生态规律，促进人与自然和谐，走一条“外化-内化”的循环发展之路，我国文化绿色发展的外化过程存在政府管理缺位、企业创新不足、绿色人才缺乏等问题，内化过程存在绿色文化产品的消费和接受不易、开发和流通不畅等问题，应加强政府绿色文化管理职能、激发企业绿色文化产品创新、发掘绿色文化创新人才等外化对策和提高大众的绿色消费意识、监督企业进行绿色营销。

Cultural green development is to follow ecological law, to promote the harmony between man and nature, and to take the road of cyclic development of ＂externalization - internalization＂. In our country, there are problems such as gov- ernment＇ s managerial absence, enterprise insufficient innovation and shortage of green talent in externalization process.In internalization process there are problems such as the difficulties in green cultural products＇ consumption and acceptance, poor exploitation and circulation. So we should reinforce government＇s function of green cultural management, motivate en- terprises＇ innovation of green cultural product, cultivate talents of green cultural innovation, promote public awareness of green consumption,and supervise enterprises＇ green marketing.