论传统与现代的碰撞在视觉传达设计中的应用——波特罗的作品所引发的思考

RESEARCH ON APPLICATION OF VISUAL COMMUNICATION DESIGN IN COLLISION OF THE TRADITION AND MODERN——REFLECT ON WORKS OF THE FERNANDO BOTERO

在如今市场经济高度发展的社会背景下,视觉传达设计作为设计领域中的新起之秀在逐渐展露着自己的锋芒,借助现代科技的发展,越来越多的表现形式给了视觉传达设计以新鲜的土壤。在得益于这一点的同时,也应在快速发展的节奏下多多地审视视觉传达设计的自我发展态势。以艺术家波特罗为例,在理解并掌握了古典主义的艺术形式与技法之上,对古代经典的艺术名品做变体,即沿袭和传承了古典主义的表现技法又以变异的方式做到了对传统趣味的延续。这对我们的设计创作实践提供了启示与借鉴。可见能够做到有继承地创新并能够形成独有的艺术设计风格对于当下的设计师来说是应有的职业素养。至于如何更好地、与时俱进地将其应用于视觉传达设计领域就成了我们要研究的课题。

Nowadays with the social background of a highly developed market economy, visual communication design is becoming as a new star in the field of design, unfolding his own prickles. With the development of modern science and technology, an increasing number of concrete forms is providing the developing space for visual communication design. At the same time of benefiting from it, it＇ s important to think over the problems of it＇ s own accompanied rhythm of rapid development. For example, the artist Fernando Botero, understanding and mastering the art of the classical forms and techniques, found a complete new way on the basis of the famous brand of ancient classic art. This provides us the enlightenment and reference in the design creative practice area. It follows that if one can have inherited innovation as well as can form the unique style of art and design, It should be professional for today＇s designers. Regarding to how to make it better and keep itself with the advancement of time and apply it to the visual communication design will become the issue that we should research.