应用型本科院校电子商务学生专业兴趣与能力培养探析——基于《网络营销》课程视角

应用型本科院校是以本科教育为主体、以应用性人才培养为突出特征的一种新兴高校。文章主要围绕武汉商学院电子商务专业《网络营销》课程在学生专业兴趣和能力培养方面展开论述。最后提出结论和建议:提高效率,鼓励碎片化学习;明确兴趣,突出专业特长;学做融合,组建教学团队;校企合作,积累实战经验。

Application-oriented university is a new kind of university which takes undergraduate education as the main mission and aims to cultivate application-oriented talents. The article mainly discusses about how to cultivate the students professional interests and abilities by e-marketing course in Wuhan Business University. In the end, conclusions and suggestions are proposed： improving efficiency and encouraging fragmented learning; determining the professional interests and abilities; combining study and practice, and forming teaching and study team; practicing u- niversity-enterprise coooeration and accumulatinz real-world exnerience.