客体、主体与情境：“像化”国家形象的认知图谱

Object,Subject and Situation:On Cognitive Mechanism of Visual National Image

"像化"国家形象是一种以视觉信息为主因来建构和传递国家形象的方式,它以"图像"为主要表象方式给出具体有形的国家形象,成为被感知、被想象、被判断、被期望的意向对象,它不是单纯的"镜式"物象映现,而是裹挟"意识形态内涵"的视觉表征系统。"像化"国家形象的认知不是简单的观审,而是关涉影像表象的知觉、记忆和思维等行为,不仅受制于包括图型-图像、图型-形式和图型-母型在内的"像化"国家形象客体,还受制于视像信息的泛接触、视像记忆与存储、选择性注意、视像信息的运演等主体认知过程,以及微观认知情境和宏观认知情境共同建构的"关系视界"。

Visual national image, being perceived, imagined, judged and expected as inten- tional object, is one way to construct and spread national image through the dominant of visual information. It will not simply emulate reflective objects like mirrors, but work as a visual representation system gripped by ideology. To accept and perceive the visual national image is not a simple activity of observation, but a complex process of perception, memory and thinking on the visual representations. Such a process is deeply influenced by the visual object （including figure-image, figure-style and figure-prototype）, visual subject （especially his/her perception, memory, storage, selective attention and synthesis） and cognitive situation （both micro-cognitive situation and macro-cognitive situation ）.