考虑外生政策调节的城市低碳出行决策模型

Allowing for Exogenous Policy Adjustment in Urban Low-carbon Travel Decision Model

交通治理政策生效的关键是能够影响个体出行者的行为决策.为提升城市低碳交通治理政策的有效性,有必要研究城市出行个体的决策过程、影响因素及其影响机理.本研究从社会心理学角度出发,研究情境依赖、学习能力与个体出行行为决策之间的相互影响,并将外生政策纳入个体出行行为决策过程研究框架,分析外生政策对出行行为决策与情境依赖和学习能力之间关系的调节作用.在对相关研究进行系统梳理和总结的基础上,构建了城市低碳出行决策过程的逻辑模型,该模型可为出行行为决策实证研究提供系统的分析框架.

To make transportation policy effective, decision makers should consider the travel decisionmaking process of urban travelers.In order to understand the travel decision-making process, the characteristics of existing travel behavior influence factors and their influence mechanisms are analyzed based on social psychology.In this study, the relationships among context dependency, learning capacity and travel decision are explored, and the moderating effect of exogenous policy are incorporated into the research framework on the relationship among context dependency, learning capacity and travel decision.Based on a review of relevant researches, research propositions are proposed, and the theoretical model of the travel decision-making process is developed.