摘要
产品属性能够引发用户积极或消极的情感反应,决定了产品的市场地位。伴随着情感化设计的产生,学术界已涌现出许多不同的情感认知理论。这些理论揭示了产品属性中所隐藏的情感现象的各个方面及其对用户如何选择产品的影响。文章在对五种基本认知理论进行综述的基础上,说明这些理论潜在的优势与局限;并整合不同情感认知理论方法,力求完善产品情感化设计的方法论框架,以期对产品设计师、人机工程学家、产品创新管理者和认知学家的研究工作有所助益。
Product attributes which can elicit positive or negative emotions among users, determine product position in market. Accompanied by the spread of emotional design, many different cognitive theories of emotion are found in literature. These theories have explained the various aspects of underlying phenomena of emotion generation based on product attributes and their impact on product choice. In this paper, five popular cognitive theories of emotion have been reviewed, stating their potential benefits and limitations. The methodological framework of emotional product design has been proposed to be improved by incorporating different potential approaches of earlier mentioned cognitive theories of emotion. It is expected that developed framework would be helpful to industrial designers, ergonomist, product innovation managers and cognitive scientists on their future research.
关键词
产品
设计
认知理论
情感化设计
方法论
products
design
cognitive theories
emotional design
methodology
