苏州祯彩堂缂丝艺术“1+n”聚合式运营管理之研究

Study on the “1+n” Aggregate Operation and Management of Suzhou Zhencaitang's Kesi Arts

苏州祯彩堂作为专营缂丝艺术的民间文化企业,多年来在默默的坚持中冉冉上升,这得益于其"1+n"聚合式运营管理。"用心造物,以物见性"的工匠精神是祯彩堂坚守的"1",而"n"是祯彩堂在商业竞争和社会生活中以"见缝插针"的智慧探索出来的经营之道,对非物质文化遗产的发扬性保护具有重要启示。

Suzhou Zhencaitang is a folk culture enterprises of manufacturing kesi arts and it is developing prosperously at these years. This is due to Zhencaitang＇s ＂1＋n＂ aggregated operation and management. ＂Creation carefully, expressing temperament＂ is the ＂1＂ which is the craftsman＇s spirit of Zhencaitang. The ＂n＂ contains some ways of management, which are Zhencaitang＇s wisdom of making use of every bit of time or space in commercial competition and social life. The style of Zhencaitang＇s ＂1＋n＂ has important enlightenment to the developmental protection of intangible cultural heritage.