摘要
标志是品牌视觉形象构建最为核心的一项设计,是受众对于一个品牌辨析的重要识别要素。一家企业或者一个品牌具有一个标志这是大家默认的形式,可是当企业的标志成为系列化、多形态化时,我们该如何解释这类现象。多形态化标志设计虽然不是目前企业品牌构建中的主流方向,但是在今天的新媒体传播下,多形态标志设计也算锦上添花,给平静的湖面带来一圈涟漪。那么,多形态标志设计在品牌传播、品牌文化、受众心理、信息交流、视觉效果等多方面起到什么样的作用与功能?
Logo design is very important to build brand visual image, is the audience for a brand recognition of the important elements of identification. An enterprise or a brand has a mark which is our default form, but when the enterprise＇s logo becomes a series of, polymorphic, how can we explain this kind of phenomenon. Although the construction of polymorphic logo design is not currently in the mainstream brand, but in the new media today, many forms of logo design is the icing on the cake, to calm lake caused a ripple. So many forms of logo design in brand communication, brand culture, audience psychology, information exchange, visual effects, and other aspects of what kind of role and function？
