大学出版社电子出版发展策略研究

Research on Development Strategies for Electronic Publishing of University Press

随着科技的发展,电子书更容易被读者获得,电子阅读终端大量进入出版市场,越来越多读者的阅读习惯发生了巨大改变,电子出版产业随之产生并快速发展。在经历了磁盘、光盘、互联网和移动阅读终端等不同的发展时期之后,电子书也暴露出版权保护、内容监管、产业合作等方面的问题。作为我国出版产业重要组成部分的大学出版社,面对电子出版产业和自身发展的困境,必须要利用自身的发展优势,通过完善内容与定价体系,深化出版物内容建设,提升企业盈利能力,创新企业管理模式,才能在出版产业变革中大有作为。

With the development of science and technology, readers got electronic-book became more easily, a large number of electronic-book readers entered the publishing market,great changes have happened on the reading habits of readers, electronic publishing industry came in vogue and rapid developed. After three development periods, including magnetic disc and com- pact disc period, Internet period and mobile reading periods, some problems such as copyright protection, content supervision, industrial cooperation on electronic-book, has exposed. As an important part of China＇s publishing industry, university press faced their difficulties of development for electronic publishing industry, it must make use of its own advantages and play a great role in the publishing industry reform, by improving the content and pricing system, deepening the content construction of publications, enhancing the profitability of enterprises and innovating the enterprise management mode.