网络环境下基于服务生态视角的价值共创研究——以小米为案例

Research on Value Co-creation Based on Service Ecosystem in Network Environment: A Case Study of Xiaomi

随着经济社会的不断发展,消费者在消费过程中的角色发生了巨大的变化,价值不再是由企业单独创造,而是企业和消费者互动共同创造。在这样的环境和观念转变下,价值共创成为互联网时代企业转型的重要战略。小米的成功很好地诠释了价值共创对企业提升竞争力的影响。本文借鉴价值共创理论的服务生态视角,从开发、测试、销售、售后四个环节对小米的价值共创进行分析,提出在网络环境下,企业价值共创过程中应注重用户的深度参与,线上和线下活动相融合,小步试错、快速迭代。

With the continuous development of economy and society, the role of consumers in the consumption process has undergone tremendous changes, the value is no longer created by the enterprise alone, but the interaction between enterprises and consumers to create. In such an environment and the concept of change, value co-creation theory becomes an important strategy for enterprise transformation. Xiaomi＇ s success is a good interpretation of the impact of value co-creation for enterprise to enhance the competitiveness. This paper from the perspective of service ecosystem, analyzes Xiaomi＇ s value co-creation from development, design, sales, customer service. In the process of value co-creation, enterprise should pay attention to the users deep participation, the integration of online and offline activities, small error, fast iterative.