“一带一路”助推黑井古镇旅游转型

On Heijing Ancient Town's Tourism Transformation Motivated by “One Belt and One Road”

针对习近平总书记提出的"一带一路"总体战略构想,结合云南省政府打造滇中城市经济圈的发展规划,利用黑井古镇属于南方丝绸之路上重要节点之一的优势,根据现代旅游业发展新局面以及构建丝绸之路旅游带的契机,通过对黑井古镇在南方丝绸之路上的地位的分析,现有旅游资源价值及旅游业现状的分析,黑井古镇与云南省其他旅游小镇的对比,提出了推动黑井旅游业转型的构想。

On the background of the One Belt and One Road strategy put forward by the General Secretary Xi Jin-ping and Yunnan government＇s plan to develop mid-Yunnan urban economic zone, this paper analyzes the advantages of Heijing ancient town as a significant hub on the Southern Silk Road. Based on the new opportu- nities brought about by the construction of Silk Road tourism, the paper also explores Heijing＇s tourism re- sources and the status quo of its tourism compared with other tourist towns before suggesting strategies for its tourism transformation.