摘要
互联网的飞速发展给传统期刊的出版发行带来了巨大的机遇和挑战,传统期刊必须与时俱进,用互联网思维提高自己的传播影响力,才能在期刊新业态下具有竞争力。如何使期刊内容的传播力和影响力最大化,是期刊行业面临的重要课题。文章在分析了传统科技期刊传播困境的基础上,提出了"互联网+"环境下科技期刊提升影响力的传播策略。
The rapid development of the Internet has brought great opportunities and challenges to the publication and distribution of traditional periodicals.Traditional journals must keep pace with the times and use Internet thinking to improve their influence in order to be competitive in new era of periodicals.How to maximize the dissemination and influence of content is an important issue for periodical industry.Based on the analysis of the dilemma of dissemination and communication of traditional sci-tech periodicals, this paper puts forward the communication strategy of sci-tech periodicals to enhance their influence under the ＂Internet＋＂ environment.
作者
王真
Wang Zhen(Jiangsu Information Institute of Science and Technology, Nanjing 210042, China)
出处
《江苏科技信息》
2017年第1期13-15,共3页
Jiangsu Science and Technology Information
关键词
互联网+
传播渠道
传播策略
Internet＋
communication channels
communication strategy
