IP出版的生态化构建策略

The Ecologicalization Construction Strategies of the IP Publishing

IP出版在我国起步较晚，但这两年来发展形势迅猛，在业内形成的“IP热”，给出版业注入了一股强健活力．创造了较高的经济价值。然而，在发展过程中，一些问题和隐患也随之而来，严重影响IP出版的良性发展。文章通过对IP的内涵、IP热的原因分析，提出IP出版生态化概念，并探究IP在发展过程中所带来的问题，就如何实现IP出版生态化提出几点方法与策略。

Though IP publishing started late, it has achieved rapid growth in recent two years. ＂IP fever＂ activates the business greatly and brings higher economic value. However, with its development, some problems and latent dangers appear which definitely affects its sound growth. As such, this paper analyzes the connotation of IP, discusses the reasons of IP fever, raises the concept of the ecologicalization of the IP publishing, and studies the problems in its development. With the concept of the ecologicalization of the IP publishing, the paper puts forward means and strategies for the ecologicalization of IP publishing.