媒体融合时代电视新闻评价标准的进路与方向——兼论中国新闻奖电视新闻评奖改革

The Approaches and Orientation of Television News Evaluation Criterion in the Age of Media Convergence——On the Reform of Television News Award in Chinese News Award

全国“好新闻”和中国新闻奖这两个国家级新闻奖,先后在促进中国电视新闻质量提高,构建新闻业务规范等方面发挥了重要而积极的作用。在媒体发生重大而深刻变革的媒体融合时代,新闻评价的标准应当与时俱进地作出新的调整与改革。当前中国新闻奖的电视新闻评奖标准媒介特色不突出、电视元素考核粗放、新闻艺术审美没有得到重视,优秀新闻作品的示范引导作用有所减弱。为此,中国新闻奖在下一步的改革中,要优化电视新闻评奖考评标准,树立大视频思维,量化新闻考核指标,加大媒体融合考核分量,以更好地发挥国家级新闻奖对中国电视新闻的示范引导作用。

The two national news awards called National Good News Award and Chinese News Award play a significant and positive role in promoting television news quality and constructing news standards. In the age of media convergence when media is undergoing a major and profound change, the evaluation criterion for television news should adjust to keep pace with the times. At present, the evaluation criterion for television news award of Chinese News Award lack the prominent media features, evaluate the television element extensively, ignore the news art aesthetic, and weaken the guiding function of excellent news works. Therefore, in the next stage of Chinese News Award reform, evaluation criterion for television news should be optimized, macro video thinking should be built, news evaluation index should be quantified, and evaluation proportion for media convergence should be increased, so that national news award can play a guiding role in Chinese television news.