收视诉求与主流话语耦合的隐秘路径——论《中国好声音》中媒体评审团的缝合意义

The Secret Paths of Coupling with Audience Appeal and the Mainstream Discourse——On the Closure Significance of Media Jury in the "the Voice of China"

《中国好声音》通过媒体评审团的设置，既达到了节目形态上民主形式的彰显，在节目中多元音乐风格的展现也满足了不同文化群体的多元文化诉求，为节目的收视率提供了较为充分的保障；同时，媒体评审团对选手遴选结果和节目整体的掌控，又将文化剔选的把关权牢牢掌握在自己手中，确保主流意识形态在各种文化竞争中能够居于中心地位，以植根于中国传统文化中的伦理道德作为立足点，以家国一体、家国同梦为情感认同中介，呼应草根文化，满足大众的情感诉求，从而成功实现主流意识形态的认同建构。《中国好声音》中，媒体评审团隐秘而有效地实现了对收视诉求和主流话语的完美缝合。

＂The Voice of China＂ highlights democratic form by setting the media jury, the pluralistic style of music not only meets the demands of the different cultural groups in the program, but also provides a more adequate protection for program ratings. The media jury controls the selection right of players, the entire program, masters firmly culture rights in their own hands. ＂The Voice of China＂ ensures the mainstream ideology to occupy the central position in a variety of cultural competition. The program puts the Chinese traditional ethics as a foothold, takes family-country integration and family-country with the same dream as the intermediary of emotion identification, echoes grass-roots culture in order to meet the public＇s emotional appeal and successfully construct mainstream ideology. The media jury secretly and effectively achieves the perfect closure of the audience appeal and mainstream discourse in ＂the Voice of China＂.