民初上海报业发展与困局探析

Analysis on the Development and Dilemma of Shanghai Newspaper Industry in the Early Republic of China

民国初年，中国民营报纸实现整体转型成为报业主流，上海城市现代化进程加速了民营报业发展，一批商业报刊抓住有利的媒介生态环境，积极操持报纸股权，实施企业化经营，并利用传播新技术和探寻差异化竞争策略加快自身发展，开拓了我国报业发展的新路。然而，上海报业市场也常被津贴痼疾、恶性竞争、格调不高等不利因素阻挠，致使民初上海报业呈现出独特的发展图景。

In the early years of the Republic of China, the transforming of the China＇s private newspapers became the mainstream. The modernization process of Shanghai accelerated the development of the private newspaper industry. A number of commercial newspapers seized the favorable media ecological environmint, manipulated the newspaper stake actively, implemented the enterprise management, and speeded up the development by using the new communication technology and different competitive strategies, which opened up a new development way of China＇s newspaper industry. However, the unfavorable factors such as allowance ills, vicious competition and vulgar swle obstructed the development and led a unique picture of development in the Shanghai newspaper industry.