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浅谈微电影广告营销 被引量:1

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摘要 随着网络媒体技术的不断进步,微电影营销逐渐被更多的企业运用。当我们还未完全弄明白微电影营销的概念、内涵和外延时,它却以迅雷之势占据了各大网络新兴媒体与传统电视媒体,成为当下广告界品牌营销的新宠。本文着重分析了微电影营销的优势,进而对微电影营销的发展策略提出了一些思考。
作者 吴佳
机构地区 西北师范大学
出处 《新闻研究导刊》 2017年第1期269-269,共1页 Journal of News Research
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