政府危机新闻信息传播的评估知识框架体系探寻

An Exploration of the Knowledge Frame System of the Government Crisis Communication

政府危机传播中新闻信息的有效评估必须建立在有效的评估指标体系的基础之上,但有效的评估指标的确定是离不开评估知识体系的确立,从政府危机新闻传播管理体系入手,重构政府危机新闻信息传播的评估知识框架,认为政府危机新闻传播的知识框架体系,应立足于网络新媒体参与的媒体群落的新认识,进行以政府为核心、以危机信息传播主体关系为导向的评估知识框架的建构和梳理,从知识体系的角度来深层次、理性地把握政府危机新闻信息传播的内在机理,为建立有效的评估指标体系创造有利条件。

Effective evaluation of news and information in government crisis communication must be established on the basis of effective evaluation system, but the effective evaluation index cannot be determined without e- valuation to establish the knowledge system. Based on the government crisis management system of journalism and communication, this paper condudes that evaluation of the knowledge framework of government crisis in- formation dissemination. The knowledge frame system of government the crisis of news communication should be based on the media community network including the new media participation, and evaluate the knowledge framework of the government as the core based on the relationship of crisis information communication subject oriented construction and combing from the perspective of deep knowledge and rational grasp the inner mecha- nism of government crisis information dissemination, in order to create favorable conditions for the establish- ment of an effective evaluation system.