期刊文献+

重塑中国石化化工板块新优势的思路策略

Strategies for Restoring SINOPEC's Dominant Position in the Chemical Sector
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摘要 本文分析了当前化工板块所面临的困难与挑战,提出了提质升级、创新驱动、一体化经营、由保障型物流向经营性物流转变、促进实体经营与电子商务深度融合等提升中国石化化工产业核心竞争力的思路策略。 The paper analyzes the difficulties and challenges faced by the chemical sector, and proposes a range of strategies for SINOPEC to improve its core competitiveness in the chemical business, including upgrading products, seeking innovations, operating in an integrated way, changing the supporting role of logistics to a profits-driven model, facilitating integration between physical sales and e-commerce, etc.
作者 张毓 Zhang Yu(Central China Branch of S1NOPEC Chemical Commercial Holding Company Limited, Wuhan 430077, Hubei Province, China)
出处 《石油化工管理干部学院学报》 2017年第1期40-44,共5页 Journal of Sinopec Management Institute
关键词 化工产业 营销 物流 电商 chemical sector, marketing, logistics, e-commerce
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