山岳景区旅游环境竞争力提升研究——以安徽省为例

Study on the Promotion of Mountain Tourism Environment Competitiveness——A Case Study of Anhui Province

旅游环境感知是游客目的地感知的重要组成部分,环境要素也逐渐成为景区竞争力的重要评价因素。本研究将环境评价、竞争力评价与游客感知结合起来,构建了山岳景区旅游环境竞争力评价模型,并据此分析了安徽省山岳景区旅游环境中存在的问题,提出了树立大景区理念,创建环境友好型景区;提高科技管理水平,创建智慧型景区;优化生态治理手段,创建低碳环保景区;强化公共服务,创建舒适安全景区的竞争力提升建议。

Perception of tourism environment is an important part of tourists＇ perception. Environmental factors have gradually become an important scenic evaluation of the competitiveness. In this study, the author constructs the evaluation model of tourism environment competitiveness of the scenic mountains, combines environmental assessment, competitiveness evaluation with tourist perception, and analyzes problems which tourism environment of Mountain Scenic Area in Anhui Province exist. The author puts forward to establish scenic concept, create an environment friendly area, improve the management level of technology to create intelligent area, optimize the ecological governance to create a low carbon environmental protection area, and strengthen public services to create a comfortable and safe area to enhance the competitiveness.