信用伦理视域下的明清晋商

Shanxi Merchants in Ming and Qing Dynasties Under the Sight of Credit Ethic

明清晋商一度执商界之牛耳,同时以笃守信用而著称。他们虽以获取财富为诉求,却视诚信不欺为立身处世之本,执义如山,杖信如石,宁自茹苦绝不负人。商业实践中,他们坚执诚信笃实的行为范式、因义而信的价值立场,以内在的道德自觉对自我的利益追求进行审视和规范,最终因信而利,汇通天下,创造了令人赞叹的商业奇迹。面对当前的道德失范、信用缺失,当代商业主体应当借鉴明清晋商的价值取向,以诚正己、信义取利,努力实现商业与伦理之间的良性互动。

Shanxi merchants in Ming and Qing Dynasties once were the flagship in the world of business,renowned for their virtue of honesty and righteousness. Wealth as all of them pursued continuously,they regarded integrity as the first priority. The merchants had cultivated the ethical value characterized as performing in good faith strictly,for the reason that they preferred to come to grief by themselves than disappoint their partners and consumers. In historical practice,they consistently followed the behavioral principle of integrity and trustworthiness and value standpoint of good faith,supervised and regulated themselves by immanent moral consciousness,creating fabulous business miracle. Faced with the deficiencies of credibility and moral disorder nowadays,business subjects are supposed to be inspired from the ethical value of Shanxi merchants in Ming and Qing dynasties,achieving the positive interaction between commerce and ethic by fulfill integrity and righteousness.